- Mom of three Latasha Peterson set up a blog in 2016 that now earns up to $6,000 a month.
- She invested and re-invested money into her business to make it grow.
- And, she set up multiple income streams as a buffer for months when her blog earns less.
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Latasha Peterson was was a stay-at-home mom when she decided to start a blog in 2016.
Blogging "was the way to go for me to stay at home and to start a side business," she told Insider.
Several years after starting her blog, Arts and Budgets, it's become more than a side hustle — it's a full income stream that brings her thousands of dollars each month. In May 2021, she earned over $6,000 from her blogging work alone.
Since starting her business, she's been able to start paying down debt. "We want to build wealth," she told Insider. "We have three boys, and that's really important to us."
Here are two strategies that are helping her reach her goals:
1. She invested in her side hustle and made it grow
Peterson started her blogging business with a relatively small investment.
First, she bought a website domain for about $100 a year, then a website theme for about $60. "The cost to start everything was under $200," she said.
From there, she budgeted to spend money that could help her improve her business. "In 2019, I felt like I hit a plateau. I invested in an SEO course to take my blog to the next level," she said. "Then, I invested in an actual business coach to help me start my coaching business."
"From there, my blog skyrocketed going into 2021," she continued. After seeing the success of her first investments, she re-invested more money into her business, this time to hire a proofreader and make her blog better.
Starting small and re-investing money along the way has helped her side hustle helped grow into a full income stream.
2. She set up other streams of income as a buffer
While running your own business can mean dealing with the ups and downs of inconsistent income, Peterson set up multiple streams of income to supplement each other. "One income stream is public speaking and speaking online. I also do freelance writing, and that's another income stream," she said. "I have courses and digital templates for different people who are looking to start a blog and make money."
Her blog brings in money from affiliate marketing and sponsored posts. These additional side hustles give her an extra buffer for ups and downs with the blog, and create more money to re-invest in her site.
Some of her income streams require more work than others — while public speaking and freelance writing are less passive, her online course sales and blog's advertising revenue keep generating money. Even when she's not working, she's still earning.
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